Key Takeaways

Renovation Trends and Insights
The United States continues to witness a significant demand for home renovations, with more than half of homeowners choosing to undertake a renovation project in 2024, according to the latest Houzz & Home Study report. The study, which surveyed nearly 22,000 U.S. respondents, reveals that homeowners are prioritizing kitchen and bathroom upgrades, with median spend on major kitchen renovations dropping by 8% year over year. Kitchen and Bathroom Renovations
While kitchens and primary bathrooms follow a similar trend with softening median spend, major remodels of these spaces continue to drive the market. The median spend on major renovations of large kitchens (200+ square feet) and large bathrooms (100+ square feet) held steady at $55,000 and $25,000, respectively. However, there is notable growth in investment in major renovations of smaller spaces, such as small kitchens (less than 200 square feet) and small primary bathrooms (less than 100 square feet). Small Kitchen Renovations
The median spend for major remodels of small kitchens rose by 9% to $35,000, while major remodels of small primary bathrooms increased by 13% to $17,000. This growth in smaller space renovations signals that homeowners are prioritizing meaningful improvements, regardless of the size of their home. High-End Renovations
For high-end renovations, budgets expand considerably. Large, upscale kitchens start at $150,000, while small luxury kitchens begin at $90,000. Similarly, homeowners are investing at least $70,000 when renovating large luxury bathrooms and $45,000 or more in smaller high-end bathrooms. These high-end renovations are driven by a desire for luxury and exclusivity. Ongoing Demand
Despite softening renovation spend, homeowners continue to invest in significant kitchen and bathroom upgrades. According to Marine Sargsyan, Houzz staff economist, “The softening in renovation spend reflects the impact of elevated borrowing costs and rising prices for everyday goods and services, which limit how much homeowners can allocate toward home improvements.” However, Sargsyan notes that homeowners are committed to investing in sizable kitchen and bathroom upgrades, and there is notable growth in spend on smaller spaces. Professional Hiring
Professional hiring remains widespread across project type and size, with 9 in 10 homeowners choosing to work with a pro. Nearly half of renovating homeowners hire specialty service providers, up from 46% in 2022. Homeowners also turn to general contractors, builders, and interior designers for their guidance and execution. Funding Sources
Homeowners most frequently tap into their savings for renovation projects, with 84% using this source. Credit cards remain the second most common financing method, with 29% using them. Secured home loans funded 1 in 8 projects, with Home Equity Lines of Credit (HELOCs) being the most common. Those undertaking luxury renovations are nearly twice as likely to use cash from recent home sales. Long-term Commitment
More than half of renovating homeowners hold full equity in their homes and are committed to living there long-term. 3 in 5 homeowners plan to stay put for at least 11 years following their project. Pent-up demand continues to be the strongest motivator for home upgrades, with homeowners reporting they finally have the time and means to pursue a renovation. Generational Insights
Baby Boomers and Gen X homeowners continue to lead in renovation activity, with a similar spend to the national median of $20,000 each. However, Seniors outpaced both generations in median spend at $22,000. Gen X renovators are the most likely to undergo luxury projects, with the top 10% of homeowners exceeding national levels and spending $150,000 or more. Millennials are gaining tenure in homeownership, with a 5 percentage point increase in those who have lived in their homes for six or more years. Outdoor Projects
More than half of renovating homeowners enhanced their outdoor spaces in 2024, completing nearly two outdoor projects on average. While aesthetic improvements are common, many homeowners are also making functional upgrades. The most frequently tackled projects include work on beds and borders, lighting systems, and security systems. Hardscape and Structural Features
Homeowners are investing in hardscape and structural features, with decks being the most common outdoor structure project. While built-in outdoor kitchens remain a niche feature, their popularity has shown a slight uptick from 2% in 2023. The Houzz & Home Study
The annual US Houzz & Home Study is the largest survey of residential remodeling, building, and decorating activity published. The survey covers a wide range of renovation projects, from interior remodels and additions to home systems, exterior upgrades, and outdoor projects. The 2025 U.S. Houzz & Home Study includes nearly 22,000 respondents in the US alone, providing insights into the home improvement activity of millions of Houzz users and mobile app users. The study gathered data on historical and planned spends, professional involvement, motivations, and challenges behind building, renovation, and decorating projects. It also included planned activities for 2025, providing a comprehensive look at the home improvement activity in the US. Houzz & Home survey was sent to registered users of Houzz and fielded between January and February 2025. The survey provides valuable insights into the home improvement activity of the millions of users of the Houzz site and mobile apps.

• More than half of homeowners renovated their homes in 2024, with a median spend of $20,000.
• The median spend on major kitchen renovations dropped by 8% year over year.
• Nearly half of renovating homeowners hire specialty service providers.
• Homeowners most frequently tap into their savings for renovation projects.
• More than half of renovating homeowners hold full equity in their homes and are committed to living there long-term.

Renovation Trends and Insights

Renovation trends and insights are shedding light on the US home renovation market in 2024. According to the Houzz & Home Study report, homeowners are prioritizing kitchen and bathroom upgrades, with median spend on major kitchen renovations dropping by 8% year over year.

Kitchen and bathroom renovations continue to drive the market, with notable growth in investment in major renovations of smaller spaces. Small kitchen renovations saw a 9% increase in median spend to $35,000, while major remodels of small primary bathrooms increased by 13% to $17,000.

High-end renovations are also on the rise, with large, upscale kitchens starting at $150,000 and small luxury kitchens beginning at $90,000. Homeowners are investing at least $70,000 when renovating large luxury bathrooms and $45,000 or more in smaller high-end bathrooms.

Despite softening renovation spend, homeowners continue to invest in significant kitchen and bathroom upgrades. Professional hiring remains widespread, with 9 in 10 homeowners choosing to work with a pro. Nearly half of renovating homeowners hire specialty service providers, up from 46% in 2022.

Homeowners most frequently tap into their savings for renovation projects, with 84% using this source. Secured home loans funded 1 in 8 projects, with Home Equity Lines of Credit (HELOCs) being the most common.

Long-term commitment is also a key factor in home renovations, with more than half of renovating homeowners holding full equity in their homes and planning to stay put for at least 11 years following their project. Pent-up demand continues to be the strongest motivator for home upgrades, with homeowners reporting they finally have the time and means to pursue a renovation.

Generational insights are also shedding light on the US home renovation market. Gen X renovators are the most likely to undergo luxury projects, with the top 10% of homeowners exceeding national levels and spending $150,000 or more.

Millennials are gaining tenure in homeownership, with a 5 percentage point increase in those who have lived in their homes for six or more years. While median spend among this group is $15,000, investment in kitchen renovations has grown year-over-year.

Outdoor projects are also gaining popularity, with more than half of renovating homeowners enhancing their outdoor spaces in 2024. The most frequently tackled projects include work on beds and borders, lighting systems, and security systems.

Hardscape and structural features are also on the rise, with decks being the most common outdoor structure project. While built-in outdoor kitchens remain a niche feature, their popularity has shown a slight uptick from 2% in 2023.

Key Statistics

Conclusion

Renovation trends and insights are providing valuable information for homeowners, professionals, and businesses in the home renovation industry. With the median spend on major kitchen renovations dropping by 8% year over year, homeowners are reassessing their priorities and budgets for renovation projects.

Despite this decline, homeowners continue to invest in significant kitchen and bathroom upgrades, with notable growth in spend on smaller spaces. Professional hiring remains widespread, and homeowners are committed to investing in sizable kitchen and bathroom upgrades.

The Houzz & Home Study report provides a comprehensive look at the home improvement activity in the US, shedding light on the renovation trends and insights that are shaping the market. With its valuable data and analysis, this report will continue to provide insights and guidance for those involved in the home renovation industry.

By understanding the renovation trends and insights, homeowners, professionals, and businesses can make informed decisions and stay ahead of the curve in this competitive market.

Overall, the 2025 U.S. Houzz & Home Study report provides a valuable snapshot of the US home renovation market, highlighting the key trends, insights, and statistics that are shaping the industry.

The report is a testament to the power of renovation and the impact it can have on the lives of homeowners. By investing in their homes, homeowners are not only improving their living spaces but also enhancing their quality of life.

As the renovation industry continues to evolve, it will be exciting to see the trends and insights from the 2025 U.S.