A New Chapter for the Retail Icon

The first store under the brand name Bed Bath & Beyond Home will soon be opening in Nashville, marking a new beginning for the iconic retailer, formerly known as one of retail’s most iconic names. The store’s grand opening, overseen by The Brand House Collective, comes after more than two years of uncertainty following the company’s bankruptcy filing in April 2023. The Brand House Collective, formerly Kirkland’s, manages a portfolio of retail stores, including Bed Bath & Beyond, Buy Buy Baby, and Overstock, under the ownership of Overstock.com. This new store concept is part of a broader turnaround strategy that seeks to revitalize the brand, with a focus on mid-range prices and a more curated shopping experience. A Tighter Focus on Key Product Categories

According to Starr Hudgens, chief of staff at The Brand House Collective, the Nashville Bed Bath & Beyond Home store will feature a tighter focus on key product categories, including Seasonal Home Decor, Bedroom Furnishings, and Bath and Laundry products. These categories will drive the store’s inventory mix and merchandising strategy. The look and feel of the store will also undergo a significant transformation, moving away from the larger-than-life format of the original Bed Bath & Beyond stores. Honoring Legacy Customer Loyalty

To woo former customers back and rebuild customer loyalty, the company will respect and honor legacy Bed Bath & Beyond coupons, a long-standing trademark of the brand. Existing customers will be able to redeem their old coupons at the new store, while new customers will receive a fresh version of the iconic coupon. Key Dates and Developments

• Late last month: The Brand House Collective announced the grand opening of the Nashville Bed Bath & Beyond Home store. • 2019: Mark Tritton, a former top Target executive, was appointed as CEO, marking a new era for the company. • April 2023: Bed Bath & Beyond filed for Chapter 11 bankruptcy. • 2024: Overstock.com made a bid to revive the brand by selling Bed Bath & Beyond products at over 100 Container Store locations. • 2026: The Brand House Collective plans to open additional Bed Bath & Beyond Home stores and expand its presence. A Fresh Chapter for the Discount Retailer

The opening of the Nashville location marks a significant milestone in the company’s journey towards revival. The discount retailer had been struggling to stay afloat, amidst depressed sales and the takeoff of online shopping. With the launch of a new e-commerce platform in 2019, the company was finally able to enter the digital marketplace, but by then the company was too far behind its top competitors. The closure of all 300+ physical locations in April 2023 and the announced return of the brand as an online home furnishings retailer under Overstock.com marked a low point for the company. Resurrecting a Troubled Retail Brand

With the opening of the Bed Bath & Beyond Home store, The Brand House Collective is taking a significant step towards resurrecting its troubled retail brands. According to John Bringardner, executive editor at Debtwire, the company’s turnaround strategy has involved massive cost-cutting measures, including the closure of underperforming locations, reducing excess inventory, and rebranding efforts. A Hill to Climb

“The company has undertaken a massive turnaround effort, closing underperforming store locations, reducing excess inventory and creating a fresh new look and marketing plan,” Bringardner told CBS MoneyWatch. “But its underlying financials remain deeply troubled and the success of the relaunch will be an uphill battle.”

Key Statistics

| Category | Description |

| — | — |

| Store Opening | The first Bed Bath & Beyond Home store will open in Nashville, Tennessee. |

| Store Count | Over 300 brick-and-mortar locations closed in April 2023. |

| Revenue | The company’s revenue declined significantly in recent years. |

| Employees | Thousands of employees lost their jobs as a result of store closures. |

Statistics

• The Nashville Bed Bath & Beyond Home store will feature a curated shopping experience with a focus on mid-range prices and Seasonal Home Decor products. • Over 100 Container Store locations will sell Bed Bath & Beyond products in 2024, part of an effort to revive the brand. • The Brand House Collective has a long-term plan to expand its presence and open additional Bed Bath & Beyond Home stores.